Nearly 30 years building systems
that drive revenue.
Marketing infrastructure built with custom code, for businesses and agencies. Not another consultant. Not a tool reseller. A practitioner who has done the technical work, led the teams, and shipped the products.
Full-stack infrastructure · Strategy to deployment · No middlemen
I got tired of watching business owners spend money they couldn't trace to results.
Erick Magnuson is the founder of RevX Growth Technologies, a marketing systems architect with nearly 30 years in technology. That career includes engineering leadership, CTO and SVP of IT roles, machine learning projects, and building regulated financial infrastructure where reliability was a compliance requirement, not a preference.
Along the way he also became a licensed real estate agent and brokerage owner. That put him on both sides of the table: the technology leader who builds the tools, and the business owner who has to make them drive revenue. The same problem kept showing up. Businesses had the pieces (a website, some content, maybe a CRM) but nothing connected. Nobody could answer the question: "Which of these efforts brought you your last three customers?"
That work is now RevX Growth Technologies, a full-stack marketing infrastructure practice serving businesses and agencies. The approach is the same it has always been: start with what is working, fix what is broken, and build a system around what drives real growth.
The resume is a list of hard problems, solved.
Not a generalist. Not an agency account manager. A practitioner who has held the technical roles, shipped the products, and operated the businesses.
Engineering and Tech Leadership
Nearly three decades of hands-on engineering work, including CTO and SVP of IT roles. The work ranged from internal tools and integrations to regulated financial infrastructure where the standard for reliability was set by compliance, not preference.
Machine Learning, Applied
Machine learning work predates the current AI wave by years. The difference between deploying a model that works in production and building a demo that looks impressive in a pitch is something that only comes from shipping the real thing.
Real Estate, from the Inside
Licensed agent and brokerage owner. Current clients include Sage Coast Realty, Living in Hawaii, Island Sotheby's, and eXp. The marketing infrastructure built for these clients is built by someone who has run the same business they are running.
A Full SaaS Product, Built End to End
RevX Content Studio is a deployed AI content operations platform, scoped, built, and shipped end to end. It is not a side project or a proof of concept. It is the proof that what RevX builds for others is the same standard held internally.
Infrastructure first. Everything else follows.
Most marketing problems are infrastructure problems. Fix the foundation and the tactics start working. Skip the foundation and no tactic holds.
Site Performance and Technical SEO
A slow site or a technically broken one undermines every other marketing dollar spent. This is where the work always starts, because everything downstream depends on it.
Marketing Automation and AI Systems
Follow-up sequences, lead routing, content pipelines, reporting. Built to run without someone watching them, documented so they can be maintained, and scoped to the actual problem rather than the generic pitch.
Revenue Attribution and Analytics
Know which efforts brought the last three customers. Not vanity metrics and traffic charts. A connected view of what is working and what is not, so marketing spend follows evidence.
Tool-agnostic. CRM-agnostic. Results-obligated.
RevX does not resell software subscriptions or earn affiliate fees on platform recommendations. The tools used on any engagement are the ones that are right for the problem, not the ones that pay a referral fee.
Engagements start with a diagnostic, not a proposal. The first deliverable is a clear picture of what is actually happening: what is working, what is broken, and where the highest-leverage opportunities are. The recommendation follows the evidence. That is what the Systems Audit is for.
No account managers between you and the work. No junior team running the build. You work with the person who has 30 years of context on the problem.
"Which of these efforts brought you your last three customers?" If you can't answer that question, the infrastructure isn't finished yet.
Erick Magnuson, RevX Growth TechnologiesBusinesses and agencies that need the real thing built.
Not a fit for everyone. The work is detailed, technical, and scoped to produce a system that runs, not a report that sits in a drawer.
Clients include Sage Coast Realty, Living in Hawaii, Island Sotheby's, and eXp. Content systems, lead infrastructure, and attribution built by someone who has operated a brokerage.
White-label build partner for agencies that sell automation and AI services but need an engineering layer to deliver them. Your brand, your client relationship, RevX infrastructure.
Businesses with 5 to 50 people that have outgrown manual workflows but are not ready to hire a full engineering team. The right infrastructure, right now, built to scale as the business does.
Financial services, real estate, and healthcare clients where compliance shapes how systems are built. The background in regulated financial infrastructure means this is not new territory.
Pick the entry point that makes sense for where you are.
Three ways in. All of them start with getting a clear picture before spending on a build.
Free Website Audit
A technical scan of your site: performance, SEO signals, and the issues most likely to be costing you traffic and conversions. Takes less than a minute to run. Results are immediate.
Right for you if you want a fast, no-commitment look at what the site is doing wrong before deciding what to fix.
AI Readiness Audit
A structured assessment of where your business stands on the AI readiness spectrum: content, data, workflow, and infrastructure. Identifies the highest-leverage AI opportunities specific to your situation.
Right for you if you know AI should be part of your growth strategy but are not sure where to start or what to build first.
Systems Audit
A paid, focused engagement: a full picture of your current marketing infrastructure, where the gaps are, and a prioritized build plan with effort-to-impact rankings. The deliverable is the clarity you need to make the next move confidently.
Right for you if you are ready to invest in a real answer, not a free scan.
Start with the free website audit. It takes 60 seconds and usually makes the next step obvious.
If the audit surfaces something you want to dig into, the AI Readiness Audit or the Systems Audit will give you the deeper picture. There is no pressure to move to a paid engagement until you have seen enough to know it is worth it.
Run the free audit now.
No account. No email required to start. Just the results.
Run the Free Website AuditOr book the $450 Systems Audit if you are ready to go deeper.